Revived Threads

Illinois State University // Fall ‘25

Revived Threads is a fictional store where you can bring your pre-loved pieces and turn them into something new. A high-tech mirror was created to show the possibilities of upcycling your clothes, while there are workshops to learn how to make your items. The idea for this brand was to combine vintage and modern aesthetics with their values.

Revived Threads mission is to teach how to reuse, create, and stop textile waste. The heart of this brand was community, connection, and creating. The weaving of the arrows in the logo is to represent the communities connection and recycling. The logo and branding were applied across a range of promotional such as punch cards, patches, totes, stickers, and vinyl signage. Combined with a grounded, yet optimistic color palette, the branding shows flowing patterns of stitching and arrows inspired by the world of crafting.

Adobe Illustrator, InDesign, Procreate, Figma